Mobile Everything!

For those who may have been living under a rock: Your mobile phone can do just about everything for you now except make your life eternal.

Let's start with the basics: internet, GPS, movies, music, live tv.  Yes, yes, that's why they're called "smartphones."

Besides just the mobiles themselves, if you are in the advertising or communications industries, you know just how powerful mobile marketing is becoming.  Why?  Well, ever read Mobile Marketer?

The moral of the story here is that advertising/marketing/PR agencies and all businesses for that matter want to know where the customer is and where the customer is going.  How can you find out?  Creating apps for smartphones!

This is something that has been going on for a while, but it's not going away anytime soon, in fact, it's growing.

Remember my earlier post about social media trends?  What falls among these trends is the location based social networking sites like Gowalla and Foursquare, why?  Because most people on those sites are using their mobiles to log on and tell their friends and family what they're eating and where they're shopping.

Mobile apps are especially on the rise, but they don't always have to tell a company where someone is.  They can be used for referencing and for causal purposes.  I have done a lot of research into this and I must admit there are some really amazing apps out there.  There are apps that teach you languages and teach you math.

The coolest app that is coming out though in my opinion is an app released by the incredible SETI Institute.  They have just  released a beta version of an app that allows you and me to get in on the action of helping search for signs of intelligent life.  The app is called SETIQuest Explorer.  In SETI's words, from the SETIQuest website it's, "a web and mobile application for viewing radio telescope data from SETI targets and helping to identify and categorize patterns. It is a program of the SETI Institute, developed by The Hathersage Group, sponsored by Adobe Systems."


Such a brilliant app, I've always wanted it.  Read news about it.  Or get the app for yourself!