Know what you're clicking on?

You can find almost anything on the internet today, from shepherd's pie recipes to the very farm the food came from to make that delicious meal -- and it's all just one click away.  Many argue that one click is the problem, that it indeed leads to irresponsible web surfing, visiting sites that you shouldn't during work or at home and even promoting ill behavior.

Sometimes this ill behavior and clicking on certain links can lead to computer crashes through viruses and the like.  That is exactly what IT security company McAfee and video-creation specialists Oddcast wanted to learn more about.

Social Media Influence (SMI), a social media news, research and analysis website ran a story about a campaign that McAfee and Oddcast created together called "Who Broke the Internet?"

                       McAfee and Oddcast campaign: theinternetdied.com

In a nutshell, this is a campaign where Facebook users can upload a picture of a "friend" in their Facebook network through the website, theinternetdied.com which intends to blame that friend for the demise of the internet thanks to a whole lot of clicking.

How do people find this website and application?  Through Facebook connect.  That simple.  One click.

Sound crazy?  Farfetched?  Confused?

According to Social Media Influence, McAfee's purpose of creating this campaign was to educate those on the dangers of clicking rogue links, but clearly this is also a campaign that wanted to produce results, maybe an increase in Facebook page views?  Facebook page subscribers?

SMI tells us that results may have fallen below expectations, I won't give you full details of all the results, but I will say that SMI does a fantastic job at analysing and explaining why the results were what they were and how these results could have avoided.

I highly encourage you to learn more about this campaign, especially if you are interested in learning about social media marketing cases and how online and offline tools can support your overall strategy.