Web Wednesdays!

Last time I posted, I declared Friday posts would be devoted to science based topics.  I took some time to think about the other 4 days of the week (if popularity grows, you might just see some posts on the weekends!)  and this is what topics I will bring up on the other days:

1.  Mickey Mouse Mondays (lets view this as kids stuff, maybe education, kids TV, video games, you know, stuff your kids enjoy!)

2. Technology Tuesdays (anything in the deep tech field, new advances in the world of technology that fun stuff)

3. Web Wednesdays (not the annoying white string that is created by an insect that gets stuck in your face, I'm talking about internet related subjects)

4. History Thursdays (I wanted to continue with alliteration, but really wanted to talk about historical subjects as I am a fan of what we have accomplished (or not!) as a species)

5. Science Fridays (Already declared...)

So there you have it, the weekly lineup which can change depending on comments or suggestions.

But lets stick to today, web wednesdays.

I just finished a Masters degree in emarketing, so I have great interest in how the web/the internet can help enhance marketing efforts.  I'll focus briefly on search engine optimization, or SEO (its not sleepy time yet, this is interesting and can help create visibility and ultimately new customers for any business, all you have to do is have a website!)

Search Engine Optimization efforts is a small part of e-marketing or online marketing, but very important.  Say your company sells shoes and wants to attract a small portion of the 28 percent of the world's population that uses the internet (http://www.internetworldstats.com/stats.htm).  What your shoe business wants is to appear high on the list of giant search engines like Google when someone types in say "shoe company"

The image above shows what someone would find today when using Google to search for a "shoe company."  But how do the companies called "The Shoe Company" and the "Brown Shoe Company" get to the top?  They do so by maximizing their SEO efforts.

Search engines like Google use "spiders" to crawl around a website (we will stick with shoes here) and look for certain metatags,  keywords or descriptions that relate to a search about shoes.  These descriptions or keywords can be found in the code written for companies like "The Shoe Company" by hired web coders or designers.  If Google finds that these web designers use words such as "shoes" as a keyword, Google will like that and rank "The Shoe Company" higher than say the "Joe Shmo Shoe Store" that doesn't include keywords in its coding at all.

I can go on and on about this but the main point to take here is that successful SEO strategies like "The Shoe Company" has done will increase traffic to its website and potentially increase its revenue.  There is so much to learn about SEO related stuff and I recommend Mr. Nambiar's take on it:

http://www.myseoarticle.blogspot.com/

That's it for web stuff today.  Much more to do and explain next time.  Thanks for reading and get prepared for a lesson from the past on History Thursdays!